Diamond Jewelry Startup: Revolutionizing Luxury Buying Experience Crafted user experience design for a diamond jewelry startup, transforming customer engagement. Conducted comprehensive user and competitor research to redefine touchpoints. Redesigned both online and offline buying experiences, revamping store interiors to align with new branding. Created a moodboard to guide the design process, ensuring a cohesive and immersive experience for customers interacting with the luxury brand.